Who keeps coming back, what they spend. Everything about a buyer on one page.
Customers
Lifetime value per buyer
mara@northaven.co$3,240.00$3,240.00 LTV
Their latest order
Opened from the profile
Payment Initiated
Sep 28, 2:32 PMCustomer
Payment Completed
Sep 28, 2:33 PMSystem
Order Shipped
Sep 28, 2:33 PMSystem
Order Completed
Sep 28, 2:34 PMSystem
- One page
- for everything a buyer did
- Totals
- that match the ledger
- History on the profile
- Recent orders sit on the customer record itself, so a question about someone is answered on a single page rather than by opening five of them in turn.
- Scoped to the store
- Customers belong to a store, not to the platform, and that isolation is enforced below the query layer rather than left to be remembered at each separate call site.
- Ready for support
- Delivery state, payment method and refund history are all on the same screen the moment a conversation starts, so nobody has to go looking first.
- Totals that agree with the ledger
- What a buyer is worth is added up from their orders themselves, so a refund takes money off the profile and off the chart at the same moment, and the two never disagree.